STRATEGY · COMMUNICATION · DIGITAL TOOLSTHINK AND BUILD · CAOUA://METHODE
I MAKE YOUR PROJECTS GROW.
I love to create: I've built and grown my own businesses, so I know what it takes to start from an idea and see it through. I help makers, producers, freelancers and entrepreneurs do the same: strategy, communication, digital tools. Based in Mons, active across Hainaut and Walloon Brabant.
[FIG.01] GUILLAUME CHASSE ENTREPRENEUR · I LOVE TO CREATE MONS · HAINAUT · BW
STRATEGY ✳ REGULATORY ✳ PACKAGING ✳ COMMUNICATION ✳ WEBSITE ✳ DIGITAL TOOLS ✳ GO-TO-MARKET ✳ STRATEGY ✳ REGULATORY ✳ PACKAGING ✳ COMMUNICATION ✳ WEBSITE ✳ DIGITAL TOOLS ✳ GO-TO-MARKET ✳
[ 01 / THE HOUSE ]
A good project should not end up in the graveyard of ideas.
My job: give it a body. A clear strategy, communication that rings true, the tools to track and sell. I've built my own businesses, I know what gets stuck and what gets moving, so I spare you the detours. “Caoua” is the coffee you grab to lay it all out.
The method:lay it out, structure it, build it. From idea to reality, with you.
GUILLAUME CHASSE · CAOUA.BE
[ 02 / WHO IT'S FOR ]
You have a project to grow.
YOUR PROJECT FIRST
An idea, a product, a business.
MakerProducerShopkeeperFreelancerSMEFounder
Projects that respect people and the living world have a special place with me. And even if yours fits no box, the moment you want to move it forward, we have something to talk about.
[ 03 / THE MISSIONS ]
What I sell, clearly.
3 MISSIONS FOR YOUR NEED
No one-size-fits-all. Three clear missions. We often start with a diagnostic, then go all the way depending on where you stand.
/ Mission 01 · the entry point
Caoua Diagnostic
You want a clear view.
Half a day or a full day. We review regulations, product, packaging and distribution.
The tools inside every mission. We use the levers your project needs, nothing more.
01
Regulatory
Analysis of regulatory constraints and dossier design. I map what applies to your case; a specialist validates when the dossier requires it.
02
Presentation
Naming, storytelling, key messages. What you do well must be seen and understood at first glance.
03
Packaging & print
Packaging, POS displays, printed materials. What you show must be clear, consistent and truly you.
04
Digital tools
Webshop, production tracking, dashboards. The tools that save you time.
05
Go-to-market
Positioning, channels, message. Getting your product in front of the right people.
06
Website & e-commerce
Showcase site, pre-order or online shop, depending on your need. A site that looks like you and actually does something.
[ 05 / THE METHOD ]
Served in three steps.
PROTOCOL INTENTION → RECIPE → PROJECT
01/ BRIEF
The intention
We set out what you really want and the impact you aim for. An honest brief, no fluff.
02/ FRAME
The recipe
We structure it: regulations, product, packaging, channels. The exact recipe, in black and white.
03/ DELIVERED
The project
You can see it, touch it, sell it. A real product, on the market.
[ 06 / DELIVERED ]
Ideas brought to life.
MY CREATIONS & MY CLIENTS
Brand built from A to Z
E-Picier
From concept to product sold.
A fine-food grocery built from scratch, with no brand or sales channel at the start. I built the positioning, identity, packaging, webshop and regulatory frame, right up to the first sale.
The journey
01 Market analysis02 Positioning & identity03 Packaging04 Webshop05 Regulatory06 First sale
Brand built from A to Z
Mr Gaston
From storefront sign to burgers sold online.
A restaurant to brand and run online. Signage, logo, POS display, product photos, pre-order e-shop and guidelines, all built single-handed.
A business to create entirely, from the offer to the tools. Positioning, identity, website, CRM, accounting and online booking built from A to Z. A full-scale demonstration of CAOUA.
